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Writer's pictureKathleen Judith Abugan

Social Media Management Tips

Updated: Jun 21, 2021

1) Define your goals.


Once you start your Social Media Marketing plan, it's important to do Social Media Assessments prior to making strategies. As a Social Media Manager, funnel down and visualize the purpose of creating your Social Media page whether it is for brand awareness or to increase sales.



2) Know Your Target Audience.


To get more social media engagements, consistency is key. Once you target the right audience this could be converted to its 'Maximum Potential Sale'. One of the Social Media Tips/strategies is to filter your target audiences before posting your contents or ads n Social Media Platforms. Specify audience behavior i.e., age brackets, geographical locations, gender, etc. All social media platforms are capable of filtering audiences prior to posting.



3) Build a Winning Strategy


Once you're done with Social Media Marketing Assessments, you can now strategize on what to do next. Knowing when to publish a post is a very important aspect in Social Media Marketing. It is a very effective way of reaching more audiences and creating more engagements. Connect and engage with your Social Media Followers.


4) Branding


Make sure it's Customer Centric, position Social Media Marketing to the needs and relevance of your social media platform's target market. Social Media platforms such as Facebook offers these, research and know their demographics, such as age, behaviors, gender. Make case studies, know your Target Audience; you can edit your ads and filter your demographics, almost everything is available in your Social Media platform. A fundamental part of Social Media Marketing, is doing Market Researches on your competitors (i.e, visiting their social media pages/ groups, websites), so you can make your Brand stand out, in a particular Social Media platform.


5) Increase your Connections


As a Social Media Agency always remember, that we're all competing in Social Media for Attention! Connect and engage with your Social Media communities. Set up your goals in gaining followers per week (i.e, 10 connects per day, 100-200 per week).


6) Schedule Posts


When you're starting a Social Media Marketing campaign create quality contents in advance, your Social Media platform's algorithm will favor those who are consistent in posting. Make sure to use social media calendar apps. Schedule 2-3 posts per day and make sure it's posted during peak hours. Consistency is Key! Be consistent, be persistent.


7) Social Media Keyword Research


Update and Identify your Keywords when starting your Social Media Marketing campaign. Lists your top 10 focused Keywords, this will help in reaching more audiences in all social media platforms. and When you're starting a Social Media Marketing campaign create quality contents in advance, your Social Media platform's algorithm will favor those who are consistent in posting. Schedule 2-3 posts per day and make sure it's posted during peak hours. Consistency is Key! Be consistent, be persistent.












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